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Between history and beerculture in Kulmbach

Kulmbach is considered the secret capital of beer and offers groups a particularly vivid way to experience brewing culture. The Kulmbach BeerKulTour is designed for groups of ten or more and combines beer history, city exploration, and convivial moments of enjoyment into a harmonious day-long program. Whether as a half-day, full-day, or multi-day package—Kulmbach offers ideal conditions for shared experiences with a regional flair.

Hand schüttet grüne Hopfenpellets in dampfenden Kupferkessel mit Temperaturanzeige beim Bierbrauen.

10:00 a.m. – Guided tour of Kulmbach’s historic beer cellars

The day begins with a guided tour through the old town and Kulmbach’s underground world. Accompanied by an experienced tour guide, the group delves into the history of the extensive network of beer cellars, which have been used for storage and aging for centuries. The tour vividly illustrates the importance of brewing for the city’s development and concludes with a tasting of traditional Kulmbach cellar beer.


12:30 p.m. – Franconian lunch with beer tasting

This is followed by a group lunch at one of Kulmbach’s traditional restaurants. Classic Franconian dishes such as roast pork, horseradish pork, Schäufele, or Sauerbraten are served, accompanied by a three-course beer tasting. In a convivial atmosphere, the focus is as much on enjoying regional cuisine as it is on socializing within the group.


3:00 p.m. – Visit to the Bavarian Brewery Museum at the Mönchshof in Kulmbach

In the afternoon, the group will deepen their knowledge of the art of brewing during a guided tour of the Bavarian Brewery Museum. Spanning over 3,000 square meters of exhibition space, the museum vividly illustrates the history of beer brewing from ancient times to the present day. Historical exhibits, interactive elements, and another tasting session illustrate how technology, craftsmanship, and tradition have evolved over the centuries.


Starting at 6:00 p.m. – Franconian snack and beer tasting at the Mönchshof Bräuhaus

To round off the day, the group stops at the Mönchshof Bräuhaus. A hearty Franconian snack is served in a rustic setting, accompanied by a four-part beer tasting. A personal beer guide explains the unique characteristics of each variety and guides guests through the diverse flavors of Kulmbach’s brewed specialties. The evening concludes in a relaxed atmosphere, offering plenty of time for socializing and conversation.

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Person mit Bart und Helm hält Laterne und Hellebarde in einer engen Gasse bei Abenddämmerung

Plassenburg Castle, Kulmbach

Perched high above the city, Plassenburg Castle is one of Upper Franconia’s most significant historical monuments. In addition to the world’s largest museum of tin figures, it houses the Upper Main Regional Museum, the Hohenzollern Margrave Chambers, and an army museum. The tour combines history, culture, and sweeping views of the city and region 

(duration: approx. 3 hours).


Visit to the Main River Confluence

Southwest of Kulmbach, the White Main and Red Main converge to form the so-called Mainwiege. The site highlights the scenic and historical significance of the river for the region and invites you to take a stroll along the Main meadows, where history and the present are closely intertwined 

(duration approx. 1–2 hours).


Evening guided tour with the Kulmbach night watchman

As darkness falls, a costumed night watchman guides the group through the old town. At original locations, he recounts stories of daily life, order, and the darker chapters of medieval Kulmbach, providing an atmospheric conclusion to the visit 

(duration approx. 90 minutes).

Kulmbach for travel operators

Information about the “BierKulTour”

The “BierKulTour” can be booked for groups of 10 or more people. Availability depends on open capacity at hotels and restaurants on the desired date.


Information for Tour Buses

Tour buses can be parked at the Schwedensteg Kulmbach bus parking lot (about a 5-minute walk to the Old Town). Address: Schwedensteg, 95326 Kulmbach

Further informations for travel organizers

Jörg Hentschel und Claudia Büttner