Franconia – Culture.Nature.Joy.

Active Franconia: On the road by bike and on foot 

Franconia's unique natural landscapes invite visitors to discover them actively. Cyclists will love the region’s river routes on the “Main River Cycle Trail”, the “Tauber Altmühl Cycle Trail”, or the “Regnitz Cycle Trail”, which celebrates its 20th anniversary in 2026. E-bike services, charging and rental stations, service centers, and bike-friendly hosts ensure smooth journeys (www.frankentourismus.com/specials/bicycling).

Hikers in Franconia can look forward to a landscape full of variety and top-quality trails. Historic routes such as the 261-kilometer “Celtic Experience Trail” ensure this, as do more than 50 hiking routes that carry the official seal of approval as Quality Trails or Premium Trails – including the “Franconia’s Mountain Trail” and the “Franconia Trail – from the Rennsteig to the Swabian Alb” (www.frankentourismus.com/specials/hiking).

In the land of open vistas: 20 years of the “Hochrhöner”

For 20 years, the Hochrhöner has stood – true to its name – for hiking at its finest. This certified premium trail crosses the Rhön between Bad Kissingen and Bad Salzungen. While hiking through this “land of open vistas,” ever-new panoramas unfold: ancient forests, mystical moors, and rare domestic breeds such as Red Hill Cattle and Rhön Sheep. One of the highlights is Mount Kreuzberg, crowned by its namesake monastery (www.rhoen.info).
 

Stylish refreshment: 100 years of the Pottenstein Rock Pool

In 2026, the Felsenbad Pottenstein in Franconian Switzerland will celebrate its 100th anniversary. As one of Bavaria’s oldest outdoor pools, it delights with a natural swimming pond, its dramatic setting at the foot of a rock face, and its Art Nouveau charm. Opened in 1926 and fed by a natural spring, the pool guarantees refreshment with style. During the 2026 season (from May onward), a special exhibition with historical photos will look back on its fascinating story (www.pottenstein.de).

Delicious home cuisine: Franconia’s regional specialties

Cycling, hiking, and swimming work up an appetite! What’s served in Franconia’s taverns and restaurants is simply delicious. Ideas for a sustainable culinary journey can be found on the website (www.frankentourismus.com/specials/culinary-delights). Beer lovers know that the quality as well as variety of Franconian beers available here is simply unsurpassed. Consequently, beer connoisseurs can be found everywhere: On hiking trails and bike routes that have beer as their theme, at lovely museums and at beer seminars where you can learn how to brew your own beer. (www.frankentourismus.com/specials/culinary-delights/beer). For wine lovers, “Franconia – A Land of Wine and Beauty” bundles all the reasons to travel for pleasure. The quality seal of the same name points the way to wineries, restaurants, wine bistros, wine trails, and more (www.frankentourismus.com/specials/culinary-delights/wine).

Urban flavors: Culinary experiences in the Franconian cities

The Franconian cities are always excellent addresses for culinary enjoyment. They include Ansbach, Aschaffenburg, Bamberg, Bayreuth, Coburg, Dinkelsbühl, Eichstätt, Erlangen, Forchheim, Fürth, Kulmbach, Nuremberg, Rothenburg ob der Tauber, Schweinfurt, and Würzburg. Their joint website presents the highlights of each city in short texts and atmospheric videos. Guests can choose whether to focus on one city or browse by topic keywords. New this year: the culinary stories that revolve around special taste experiences – from Bamberg’s smoked beer and Aschaffenburg’s pretzel-pizza fusion to Erlangen’s gourmet festival and Forchheim’s artisan sausage craft (www.die-fraenkischen-staedte.de).

Music and Dance: Franconia – Where sound meets soul

Franconia’s culture is always full of sound! Classical music, rock and pop, jazz and world music, folk, dance, opera, and sacred music – all have a firm place in the regional event calendar. Under the motto “Franconia – Where sound meets soul!” the website offers orientation within this diversity and shows how varied, emotional, and unifying music and dance experiences are throughout the vacation region (www.frankentourismus.de/franken-gehoert-erlebt).

Bayreuth becomes a total work of art: “Festival150” celebrating Richard Wagner

Bayreuth looks back 150 years to 1876, when Richard Wagner’s first opera festival took place here. With it, Wagner invented the modern festival experience – one designed for complete immersion in music. His purpose-built “Festspielhaus”, with its hidden orchestra pit, darkened auditorium, and minimalist architecture, remains dedicated to the undisturbed experience of his total artwork. For the 2026 anniversary, Bayreuth will transform into one large stage for 150 events: theater and concerts, art installations and original stage sets displayed throughout the city, light productions, and digital experiences – merging into one epic narrative (festival150.com).

Nuremberg soundscapes: 75 years of the ION Music Festival and 50 Years of the Bardentreffen

Nuremberg offers great musical pleasure every year in its churches with the ION Music Festival, renowned for innovative interpretations of sacred music (June 19 – July 5, 2026). With its 75th edition, it is the oldest church music festival in existence. In a different tone, Nuremberg celebrates world music from July 31 to August 2, 2026, with the 50th Bardentreffen. Spread across eight stages and around 90 concerts, it’s one of the largest free-admission music festivals in Germany. Hundreds of street musicians add even more open-air flair to the city (www.musikfest-ion.de/en, bardentreffen.nuernberg.de/en).

40th anniversary of the “Kissinger Sommer” festival

Bad Kissingen shows just how closely highlights lie together in Franconia. Here, visitors can stroll through splendid spa architecture like Europe’s aristocracy once did, enjoy the extraordinary concerts of the Kissinger Sommer festival (June 11 – July 18, 2026), and relax in the healing thermal waters of the KissSalis Therme (www.bad-kissingen.de, www.kissingersommer.de/en).

A commuting duke: 200 Years of the Dual Duchy of Saxe-Coburg and Gotha

Coburg also knows how to celebrate refined taste – not least thanks to its tradition of court suppliers. Their existence in the city goes back to the Dual Duchy of Saxe-Coburg and Gotha, founded 200 years ago. Duke Ernest I and his heirs regularly commuted between their two residences, Coburg and Gotha. The 2026 anniversary, themed “One Duke. Two Residences”, brings both cities together. Highlights in Coburg include exhibitions at the Veste (May 22 – September 20, 2026), Ehrenburg Palace (autumn 2026), and the State Archives (October 20 – December 18, 2026, www.coburgmarketing.de/en).

Unexpected insights into a city palace: The new Retti Palais Museum in Ansbach

Ansbach, the former seat of the margraves, is bringing new life to one of its most important Baroque monuments: the Retti Palais. After many years of vacancy, it will reopen in 2026 as a museum where sculptural works from the 16th to 18th centuries enter into dialogue with contemporary art. The building itself will be part of the experience – especially the original Falkenhausen rooms, with their magnificent wood paneling and paintings, offer an impressive glimpse into Ansbach’s history (www.museum-retti-palais.de).

A game of memories: 125 years of the German Toy Museum in Sonneberg

The German Toy Museum in Sonneberg will mark its 125th anniversary in 2026. The date refers to the founding of the Industrial and Trade School in 1901, housed in a magnificent neo-classical building. In addition to classrooms for toy designers, modelers, and draftspeople, the building contained exhibition halls for student work and a “collection of exemplary pieces”. With lectures, special events, and an anniversary exhibition, Germany’s oldest toy museum will honor key figures and milestones of its history (www.deutschesspielzeugmuseum.de).

A visit to the Archaeopteryx: 50 years of the Jura Museum in Eichstätt

Eichstätt is also celebrating the anniversary of a museum institution: the Jura Museum on Willibaldsburg Castle was founded 50 years ago. Since then, Bavaria’s second-largest natural history museum has taken visitors back to the island, reef, and lagoon landscapes that once existed here about 150 million years ago. The focus is on fossils from the Solnhofen limestone formations. Highlights include an original Archaeopteryx specimen and the show aquariums with reef corals, colorful fish, and “living fossils.” The jubilee year will feature numerous guided tours, family programs, events, and a special exhibition (www.jura-museum.de).

A paradise in the “Heavenly Garden”: Reopening of St. Michael’s Monastery in Bamberg

Bamberg is celebrating the long-awaited reopening of St. Michael’s Monastery. After nearly 15 years of renovation, the hilltop ensemble will reopen in April 2026 – including its “Heavenly Garden,” a Baroque ceiling fresco depicting around 580 plant species in meticulous detail. The garden theme continues outdoors: the monastery’s six-terrace garden offers sweeping views across Bamberg and beyond. A walk along the Benedictine Trail leads through the former Baroque gardens with their linden avenue, ancient fruit trees, and dolphin fountain (en.bamberg.info).

Courage in faith: Catholic Convention in Würzburg

From May 13 to 17, 2026, Würzburg will host the German Catholic Convention, themed “Have Courage, Get Up!” The invitation extends beyond Catholic circles – people of all faiths and none are welcome. The program includes a large street festival in the city center, a “Church Mile” where organizations and initiatives present their work, and numerous discussions, workshops, and exhibitions. Music, theater, and dance will complement spiritual moments such as services, meditations, multireligious gatherings, and the “Night of Lights” (www.katholikentag.de/en).

Cultural world class: Franconia’s UNESCO World Heritage Sites

Franconia is home to five UNESCO World Heritage sites: the entire Old Town of Bamberg, the Margravial Opera House in Bayreuth, and the Würzburg Residence with its Court Gardens. Also on the list are the Upper Germanic-Raetian Limes and Bad Kissingen, part of the Great Spa Towns of Europe (www.frankentourismus.com/specials/unesco-world-heritage).

A celebration of health: Anniversaries and milestones in Franconia’s Spa Towns

Franconia’s spa towns will mark 2026 with a series of major anniversaries and new developments that highlight the region’s long tradition of wellness and spa tourism. In Bad Mergentheim, the year brings a double jubilee: 200 years since the discovery of its first healing spring and 100 years since the town was officially named a spa resort. The 13-hectare spa park will become the centerpiece of the celebrations, with artistic light installations, an interactive history trail, and exhibitions exploring spa culture and history (visit.bad-mergentheim.de). Bad Staffelstein, home to Bavaria’s strongest and warmest thermal salt water, celebrates 25 years as a spa town and 40 years of the Obermain Therme. Visitors can look forward to themed tours, concerts, and unique sauna events under the motto “Sea, Health & Pleasure” (bad-staffelstein.de/en, www.obermaintherme.de). In Bad Rodach, the ThermeNatur celebrates its 50th anniversary with a special festival weekend in June, a themed month, and a series of wellness-focused events. The spa’s 5-star sauna world and distinctive architecture continue to make it one of Franconia’s standout wellness destinations (www.therme-natur.de).

Bad Weißenstadt am See, Franconia’s youngest spa town, received official spa status in 2025. It has developed continuously since the opening of its radon spa center in 2007 and the Siebenquell GesundZeitResort in 2016. A second spring containing fluoride-rich sulfur water is now being developed (www.weissenstadt.de/en, www.kurzentrum-weissenstadt.de/en, www.siebenquell.com/en). New energy is also flowing in Bad Orb, where 2026 will see the opening of the Balnova Bathhouse and Health Center, combining sports medicine, physiotherapy, and radiology under one roof. Surrounded by the new “Cura Silva” healing forest, the town is embracing the restorative power of nature with mindfulness and forest therapy at its core (www.bad-orb.info, www.balnova.de, curasilva.com/en).

This combination of relaxation for both body and mind is typical of Franconia’s 19 health resorts and spa towns. All of them are dedicated to rest and recovery, offering natural healing resources, modern spa concepts, wellness programs, and exceptional thermal baths (www.frankentourismus.com/specials/health-park).

Franconia promises a travel experience filled with discovery, whether it's through exploring its natural parks, delving into its rich history, or savoring its culinary delights.

Contact Information:
Franconian Tourist Board
Pretzfelder Straße 15, 90425 Nuremberg
Tel: +49 911/941510, Fax 0911/9415110
info@frankentourismus.de, www.frankentourismus.com

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